Etra Nova X MURÓ
PRODUCT DEVELOPMENT & Brand Identity FOR MURÓ
a new experience in which consumers can bring nature into their homes without requiring a large space.
Living in an urban environment, people from Mexico City are surrounded by concrete, traffic, noise and pollution. Considering the lack of green spaces in the city, and the reduced contact with nature, MURÓ, proposes a new experience in which consumers can bring nature into their homes without requiring a large space.
What is MURÓ?
MURÓ is a project that offers the consumer the opportunity of having a living piece of art at home. Through this project, we want to provide a direct contact with nature in a daily basis, allowing at the same time an ecology awareness.
The goal is to turn the interior spaces into a healthy environment and be able to create a fresh, peaceful and relaxed atmosphere, which will generate positive feelings and energies.
Another objective is to create a living, original and unique work of art, designed to fit in an urban environment in order to add green shades to gray areas.
Muró is not only an object but also an individual experience. We like to see Muró as paintings and the walls as canvas.