SOCIAL MEDIA STRATEGY
01. Establishing the foundations -account goals, buyer persona and how social media supports buyers journey
02. Outline of the metrics that will be used to measure results
03. Social Media audit which provides an overview of what is/isn’t working and discover untapped opportunities
04. Actionable recommendations for your accounts
05. Bespoke content strategy, covering essentials of content creation, from Instagram stories, feed post content, types of content, hashtag pillars
06. Tips and tricks to get the job done easily
07. Engagement strategies and community outreach tactics to connect with your target market
SOCIAL MEDIA MANAGEMENT
01. 4 posts on Facebook & 4 posts on Instagram per week
02. Content creation from provided imagery/videos or stock imagery, with any graphic design included. Curated content may also be included in the content mix
03. Dedicated account manager who responds to inboxes/direct messages & comments (will approach you when required for answers)
04. 60 minutes of community management per week (ie commenting, liking, following & engaging with content from your target audience & niche leaders)
05. Monthly digital report focussing on the metrics that measure the success & impact of the organic content strategy
06. Quarterly 60 minute meeting to discuss ideas around social campaigns, run through digital report & discuss action items for month ahead
SOCIAL DESIGN SETUP
01. Social Media Profile Pictures
02. Facebook Cover Image Design
03. Website Favicon
04. Instagram Highlight Icons
05. Custom Color Palette
SOCIAL TEMPLATES
01. Up to 5 reusable templates
02. You choose:
Instagram or Facebook
Canva or Illustrator fully customizable formats
03. Color palette
04. Font choices
05. 2 rounds of refinement
* Graphics can also be created in a weekly or monthly basis